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What Is EMV™? [SiteLink Merchant Services EMV] [FAQ]

I've seen the card readers in stores everywhere I go, but what exactly is EMV and how is it better?

SiteLink Technical Support Answer
EMV, also know as a chip card, is a globally accepted smart chip technology payment standard established by EuroCard, MasterCard® and Visa® in the early 1990s. EMV cards come with an embedded microprocessor that provides better transaction security, card authentication and additional application capabilities not possible with traditional magnetic stripe cards. The chip on an EMV card interacts with the merchant's point-of-sale device and is very difficult to duplicate.

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