What Happens If Merchants Don't Upgrade Their POS Systems To EMV? [Merchant Services EMV] [FAQ]
If we do not update to EMV are there other options for payments?
SiteLink Technical Support Answer
Starting October 1, 2015, the merchant whose POS systems is not EMV-enabled will assume full liability risk for fraudulent card-present transactions when processing chip cards on a non EMV-enabled terminal. Also, migration to EMV is a perfect opportunity for merchants to enhance their electronic payment acceptance by adding additional payment forms including PIN debit, NFC (e.g. Apple Pay™) and introducing other value- added programs to engage with customers.