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Mobile, Branding, and Responsive Websites
Mobile The internet is going mobile, it’s time to go with it or get left behind! Whether it is your marketing program or your website itself, you need to be optimizing for mobile. At the end of the day we can conclude that mobile users are just different than desktop users. There are different tendencies that we can expect…
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Website Conversion and Reputation Management
Website Conversion Website Conversions create more profit, why focus on anything else? Think of your website as a door. A door can be designed to either be pulled or pushed. The important thing would be to design the door in a way that a person would be able to understand whether they are supposed to push or pull the door…
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Adwords, Local Search, SEO: With A Smart Strategy, You Can Win More Business Than Your Competitors
Adwords With a smart strategy, you can win more business than your competitors! At the end of the day, one number defines the value of PPC and actually makes you money - Cost Per Acquisition (CPA). If CPA is high, strategies need to be improved. If it goes down, strategies are paying off. And when CPA meets our standard,…