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Website Conversion and Reputation Management

kromoleonkromoleon NAAutomatit Moderator
edited April 2017 in Automatit

Website Conversion

Website Conversions create more profit, why focus on anything else?

Think of your website as a door. A door can be designed to either be pulled or pushed. The important thing would be to design the door in a way that a person would be able to understand whether they are supposed to push or pull the door to enter the building. All aspects of your marketing points users in the direction of your website. If your website is not designed in a way to help a user reserve online then you’re losing money. The user will be stuck at your “door” without knowing how to follow through with what you want most..reservations.

A good converting website will keep your rank high on Google because it proves to Google that your website is providing the users with what they are looking for.

If your website gains 10 conversions for every 1000 visitors, then you have a 1% conversion rate. It’s easier to tweak the website to turn more of those visitors into conversions rather than find another 1000 visitors. Remember, at the end of the day Reservations make you real money, website traffic does not!

Reputation Management

Don’t hurt your future business with poor decisions now!

Reputation is solely based on the community of your customers and potential customers. Having a proper plan to handle positive and negative experiences with customers can easily determine whether your future business will grow or decline. It’s always important to respond to your reviews as well so that your customers know that their experiences are being heard and feel more appreciated by you. This can create a positive experience even if it started negatively. If the customer feels that they have been taken care of then you will be taken care of through repeat business and word of mouth. Having these reviews shown on your website is beneficial too because it creates a better user experience by giving the potential customer everything they need to make a decision on one website.

Biggest Takeaway: Make sure the fight is worth it before making a customer upset. Their experience with your business is very important for your revenue in the future, so satisfying the customer now will provide profit and business in the future.

Kevin Romo-Leon
Marketing Communications Director
"How Storage Customers Think About Things"
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