Who has used Humor in their advertising?

Chuck_Vion · May 2017

I saw a recent twitter post of a SiteLink customer showing off their new road-side sign. It gave me a laugh and made me wonder how else operators are using humor to bring in customers - and does it work as well as I expect it does?

Image: https://us.v-cdn.net/6029665/uploads/editor/fu/silthp4v28wk.jpg

Post a photo of funny self-storage sign, print add, window banner, etc. that you have used or see in the wild. I'd love to see more examples. If it was your advertisement - was it effective?

Chuck_Vion · May 2017

Manhattan Mini Storage is known for their use of humor - customers and strangers alike share images of their advertising across social media. Here is a photo someone posted on twitter with the comment "Storage Made Interesting". What do you think?

Image: https://us.v-cdn.net/6029665/uploads/editor/fc/4qtso2ousnbk.jpg

Sue_C · June 2017

Here's a good one from the UK

Seton Self Storage Quirky Posters

karen700 · February 2018

I enjoy trying to infuse humor into my flyers..."We have your ELBOW ROOMS waiting!!!".....for Christmas time- "Pssssst...Santa needs a new hiding place and we have turning room for the reindeer!"....right now I'm using "Get a head start on spring cleaning because the Easter Bunny has alot of eggs this year!!".
If nothing else, I have made myself laugh!

Roberta_Gordica · April 2018

I used this picture to advertise, our "security hound" doing her "guard duty".

Jeffrey_Buller · May 2018

dont have pictures but here in Las vegas I've used " Elvis has left the building! Space now available"

Orkocean · May 2018

I used to use that same line on our reader boards for the stores I oversaw in TN.

lockerfox · May 2018

We're taking a stab at some humor in our print ad this month. Be interesting to see if people think it's funny... Is it funny? Will it be effective? We shall see!

Image: https://us.v-cdn.net/6029665/uploads/editor/78/gin5giws55zq.png

brownrooster · June 2018

As a Marketing Guy, I would say be careful with humor. Humor is always good and memorable, if it works! But too often it can blow up in your face.

1) It's hard to be truly funny. Think GEICO cavemen.

2) The KMART "I shipped my pants" commercial was hilarious to me. It offended a lot of people though.

3) How many SuperBowl ads have you remembered the cleverness, but could not recall the product or company.

I am not saying don't be funny. Just make sure that your brand of funny IS and that it sales. you job is not to make people laugh, that is Kevin Hart's job, your job is to provide space, flexibility, and storage and sell it at a good rate per square foot.

Your safer bet is to connect with a customers pain point and offer them a solution.

Finally, I will leave you with the same advice that one of my early mentors in radio told me. Making people laugh is easy, making them smile is hard. But, it last longer so always make them smile.

Who has used Humor in their advertising?

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