a)HTML or RTS b) is email open tracking possible?

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JamesF
JamesF Registered User, Daily Operations Certified ✭✭
Currently using RTS as attachement, but debating going to embedded HTML. Pros/Cons? Do I really need to consider Mobile/desktop or various browsers? Any other considerations. I feel our attached file PDF of the sitelink form isn't really a modern approach. 

Secondarily, has anyone successfully inserted/incorporated an open tracker into email? IE: Mailchimp, hubspot, mailtracker etc. 

Thanks, 

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