How Do They Find You?

CoffeeZilla

I was watching "The Four Operator Imperatives" today, and Mr. Barragan spoke about the current rising trend of Online/Automated reservations and move ins. I began to wonder how each area sees move ins actually happen. Could this really be because of Covid? I live in a quickly growing rural area, and about %30 of my new move ins reserve a unit online, and about half that ask to actually rent the unit online(as well as filling out forms and e-signing them), as opposed to only having the option to pay online. %30+ of my total customers pay online at our website. Most of my customers still start out as actual walk ins who have called the other storage facilities in the area, and have chosen to go with mine, due to price or security reasons, OR they just see the street sign and actually just walk in. So my question is this; This year in 2020, are you seeing more customers come to you through online or automated systems v/s old school walk ins, and what method are they using? And please, in the comment section, add what type of area you live in, rural, suburban, or urban. Thanks everybody~!

ESS

Ours are mostly repeat & referral, curb appeal & location (we're the only facility located on the main highway that runs thru town), and the good ole Google. We don't do online rentals, but we do online reservations. However, it's thru SL so it's pretty tucked away on our website....to-date, we've had 1 person reserve online.