Local Search - Local is changing Google Search, it's time to adjust or fall behind!
The biggest misunderstanding when it comes to local Search is that it follows the same rules as organic listings. This belief will lead you down a road of misguided expectations and disappointment. Local Search allows the opportunity to gain more traffic than organic listings. Since Local Search is shown right underneath the four pack of ads, it takes around two scrolls for a user to even see your organic listing. On top of that, the top spots in organic are typically dominated by Aggregates and REITS.
It's hard to rank at the top of Google, but it is possible as long as your marketing team properly maintains these 3 major components: Directory Listings, Reviews, and nearest Competitor Analysis.
Any marketing company that promises you to rank at the top of Google is lying to you. Taking advantage of your Local Search opportunities will provide you more traffic and capture the market closest to your facility's location.
Marketing Communications Director
"How Storage Customers Think About Things"