Can you raise rent above the standard rate?
Shelley
Registered User ✭✭✭
Example: A move in rate is $115 and the tenant is due for a rate increase. Can I raise them to $125 while keeping my standard move in rate $115 or should I change my move in rates to match?
0
Answers
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You can definitely raise individual tenant rates without changing your move-in rates. I would suggest keeping your move-in (street) rates as competitive as possible to attract new tenants but once you achieve your target occupancy rates, you can change existing tenant rates as you see fit.
Are you using the Tenant Rate Optimizer option in SL? I was not using it until we achieved near 100% occupancy because i just wanted to get tenants and fill the facility. TRO allows you to manage existing tenant rates based on length of stay and rental rate but does not affect street rates. Look for it at Company>Setup>Price Optimizer>Tenant Rate Optimizer.
If you are doing this already, it kinda comes down to whether you are willing to raise that existing tenant and possibly risk them moving out or changing facilities. In my experience, tenants do not leave over rate increases, however in this current market they certainly might. During the pandemic, we had tenants above street rate, but then we raised the street rate so right now everyone pays street rate. I am not sure when we will see rates increase again. Until then, I am keeping every tenant I can.1
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