SOCIAL MEDIA IS FOR TEENAGERS, BUT INSTANT MEDIA (IM) IS FOR NEWS AND BUSINESS

Centreforce Technology Group

WITH OVER 30 SOCIAL MEDIA PLATFORMS TO CHOOSE FROM, A NEW TREND IN “INSTANT MEDIA” HAS EMERGED, DELIVERING NEWS AND INFORMATION WHERE TRADITIONAL MEDIA MODELS CANNOT COMPETE.

Twitter is a good example. Used by many to communicate news fast, Twitter breaks a story well and truly before any news service can do so on traditional media channels. The fact that program is on air means it’s rarely interrupted by breaking news.

More often than not “Breaking news on the TV or radio has already been fleshed out and commented on by thousands. Everyone these days is a live reporter.

And that’s why we need to create a distinction of how news is transmitted. “Instant Media” or (IM) is in my view the new term for the ability for news and information that is not “social” by its nature.

A clear distinction has evolved with even major news outlets using IM to find out what is really happening in the world. IM has surpassed even the fastest news agency with its ability to tell the world fast.

A good example of this has been the Social Media coverage of one of Australia’s largest motorsports events held last weekend at Coffs Harbour.  Kennards Hire Rally Australia hosted the last round of the World Rally Championship with the power stage being the last stage.

Bonus points were awarded for the highest placings, and Eric Camilli, driving his M-Sport Fiesta RS clipped a rock and rolled the car over.

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