Turning a LEAD into a TENANT

In a way you can "buy" leads with sites like sparefoot in a sense, outbid your competitors to get to the top of the page and better chance you're getting the lead. Although you usually end up paying more to sparefoot than you make off of the customer in the long run...

I've always found referrals to be a significant source of rentals at my sites, sometimes accounting for up to a 3rd of a months rentals. If you have a good referral program set up some customers really take to it. I had one at my first store I ever ran who had 6 referrals in 3 weeks of moving in. I finally asked one of the ladies how she knew him and she said she didn't really "know" him. They were both at a Whataburger and he was a chatty Kathy type who talks to everyone and during their convo it came up she needed storage and he sent her our way.

On a side note... Thrifty i'm curious how did the car sales buying leads go? I sold cars for a few years for Ford and ended up running the internet department for the dealership, we never had anything like that brought up. This was 2008-2010 when it was a bad time to be trying to sale anything unfortunately. I did learn that "freebie" days such as hot dog cookouts and such pretty much brought nothing but freeloaders who never truly want anything to do with what you're trying to sale though.