POSITIONING: CUSTOMER GROUPS
Be specific about the customer group you’re serving. Understand their individual needs and prove you are their best solution.
Customers want storage that fits their specific style and need.
Instead of going after the market as a whole, it’s better to focus on the groups that you can serve at a higher level than the competition.
Most storage facilities don’t position their brand in the market to maximize market share...and they miss out BIG.
The Objective of Positioning:
Create a clear, unique, advantageous selling point in the consumer’s mind. Differentiate your product from your competitor. And finally, determine which market niche to fill.
Marketing Communications Director
"How Storage Customers Think About Things"