Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!

SiteLink Support & Sales

Welcome to StorageForum!
If you're new take a look at the StorageForum Terms of Use and don't forget to check out Daily Dilbert!


kromoleonkromoleon NAAutomatit Moderator
Be specific about the customer group you’re serving. Understand their individual needs and prove you are their best solution.

Customers want storage that fits their specific style and need.

Instead of going after the market as a whole, it’s better to focus on the groups that you can serve at a higher level than the competition.

Most storage facilities don’t position their brand in the market to maximize market share...and they miss out BIG.

The Objective of Positioning:
Create a clear, unique, advantageous selling point in the consumer’s mind. Differentiate your product from your competitor. And finally, determine which market niche to fill.

Kevin Romo-Leon
Marketing Communications Director
"How Storage Customers Think About Things"
Sign In or Register to comment.