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Grand Opening Ideas for New Facility
We have a new large facility set to open in Delaware at the end of this year. Can anyone recommend any new marketing ideas for our grand opening? In the past we have done streamer flags, blow-up dancing guys, balloons, ribbons, etc.. -I am just curious if anyone has any other suggestions/more modern ideas to grab the…
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WHAT DOES "SEO" MEAN TO YOU?
(...What is your unique interpretation of SEO? Or, what do you expect from 'SEO services'? Don't worry, there is no right answer!)
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How does marketing impact occupancy?
Marketing can help increase your net operating income (NOI) despite what the market is doing by giving your company better leads, increased occupancy, and longer tenancy. If your self storage facilities are missing out on valuable occupancy, consider revamping your marketing strategy with these 5 simple marketing truths.
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Getting to 100% occupancy
as background...my son and I own and operate three small storage facilities in Canada all within 15 minute drive of one another. He manages one and I manage two. I use a great report that appears in my inbox every morning that lists all the vacant units at all three sites. This is invaluable to ensure we offer potential…
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Community Outreach/Marketing
We've been trying to come up with some new ways to get our name out there and attract more leads. We've got a nice website, an up-to-date facebook page, great google reviews, competitive pricing, regular promotions, and the best facilities in the area but our sales have been on a decline lately. Can anyone offer some…
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HOW DO YOU DECIDE WHAT MARKETING CHANNELS TO INVEST IN?
(Given unlimited resources, we would take advantage of every opportunity - but that's not realistic. So how do you choose what marketing options are worth your money?)
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Marketing for a high competitor area
Hey there, so I work for a family owned company who hasn't even been open for a year yet. And we are smack dab in the middle of other storage competitors. It's seeming so difficult to get any leads and when we do, it always seams they choose a competitor vs. us. Anyone have experience with a similar situation? And helpful…
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How do I add Reasons for Leaving, not edit existing ones, in exit survey?
I would like to add new reasons for leaving, in addition to the existing ones.
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Multiple Marketing answers
Is there a way in SL to pick multiple answers on your marketing survey. Many times I have tenants that mark more than one answer. I would like to mark that on the survey. TIA Max Gate 5 Self Storage Augusta, GA
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New manager, Marketing help
I recently was promoted to Facility manager from assistant manager here at my facility in Texas. I feel as if I was never properly trained in the marketing department but they expect me to do it as if I am an expert. We are needing rentals and I am wondering if anyone could give me any tips and tricks in the marketing…
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Adding a call to action button to emails (the category is the only one the list allowed me to pick)
I'd like to add a button to the emails we send customers from SiteLink to direct/ask them to review our service as they complete interactions with us. For example, adding such button to the emailed receipt we send out when taking a rental payment. This would make the customer feel that he can engage with us, works for us…
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Holiday Marketing Ideas
Looking for Holiday Marketing Ideas to attract new customers and community involvement. Anyone have any ideas that they would like to share?
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Marketing Tips
Hi! I'm wondering if I could get some input on marketing tips. We are a locally owned facility, located on a major highway in Powhatan VA. In recent years Powhatan has seen substantial growth and we're no longer strictly an agricultural community. There are a few small storage facilities that are no competition and also…
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TV / Cable Marketing
We recently had a Comcast rep come by and present packages for advertising (TV, streaming, etc.) that while sounding really great, was also very expensive. Anyone have any experience or feedback with the ROI on Cable advertising? I could see the benefits for companies with multiple locations (within a city), but can a…
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MOVING SUCKS
Often times, the customer’s lifestyle has been shaken up. During a frantic state of misfortune or uncertainty, they deserve some compassion. A major life event often triggers a customer’s search for self-storage. For the majority, the need for a storage unit comes during a demanding transition. Sometimes these events are…
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ADVERTISING HELP - What works and what doesn't?
Hello everyone! Here at our facility, we've done very little advertising. Most move ins occur organically from drive-by's, word of mouth, and online searches. Was hoping to get some insight on what others do and what they've found works and doesn't work in their marketing campaigns/strategies. Really trying to amp up…
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Top Ten Self Storage Marketing Strategies?
What are the tops ways to market self storage facilities specifically? The Storage Group's team has put together a white paper providing you the answer! Click here to get your copy!
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WHAT’S SO SPECIAL ABOUT THAT SPECIAL?
Your special should be engineered to win your ideal customer. You are missing out on a huge marketing opportunity if your offer is too similar to the competition. If everybody is offering a similar special, is it really that special? More so than pricing, the opportunity of a special is to stand out from nearby…
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WEBINAR Q&A: Using the Right Marketing to Get the Right Tenants
Below is the list of Answers to the Questions asked during the July 12, 2017 Promotions and Incentives webinar with SpareFoot. If you missed the webinar you may watch it on-demand from the SiteLink website. Q. If you offer the first month free for new tenants, what about current tenants who did not get that special? A.…
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Digital Advertising for Self Storage
What channels have you tried and seen success? Where have you experienced challenges - budget, engagement, leads, ROI?
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WHAT ARE YOUR BIGGEST MARKETING CHALLENGES?
(...What marketing insights do you wish you had?)
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Storage Facility on ClickandStor™ experiences 5,096% ROI increase!
ClickandStor™ brings massive ROI increases to storage facility's nationwide. A storage facility in Oregon using ClickandStor™ experience a 5096% ROI increase with 18 NEW monthly rentals. In Vermont, a client of ours had a 5089% ROI increase. ClickandStor™ can do amazing things for self storage facility's revenue…
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WHAT ARE YOUR BIGGEST MARKETING FRUSTRATIONS?
Don't be shy...marketing (especially internet marketing) is a big, fast, often confusing world...so let's see how much we can gain from a little vulnerability.
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PRICE IS NOT THE MOST IMPORTANT THING. VALUE IS!
Customers will pay a premium for a unit that solves their problem. Being the highest value is far better than being the lowest price. Does price matter to a customer shopping for self-storage? Absolutely! But to win the customer’s business you don’t have to be the absolute lowest price. The key to any pricing strategy is…
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Visit VaultDrop at ISS this week in Las Vegas
Come visit us in Booth 436 and get a free unlimited cloud storage account for life.
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Can't Think Of Anything New To Attract Customers
Is anyone out there been through a time like this at some point in your storage career?
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WEBINAR 7/12/17: Using the Right Marketing to Get the Right Tenants
Promotions and Incentives: Using the Right Marketing to Get the Right Tenants presented on July 12, 2017 with Chuck Vion and Brett Billick, Chief Marketing Officer at SpareFoot Webinar Highlights: Incentives: What should you be offering to convert consumers to self-storage tenants? First Month Free Syndrome: Which offers…
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PRICELESS POSSESSIONS
Customers have strong emotional attachments to their belongings. As unsettling as it is, they trust that a storage facility will guard their valuables as their own. The worth that one places on their valuables is often overestimated, so it’s not surprising that customers are extremely possessive of their ‘things.’ We…
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Upcoming Free Self Storage Internet Marketing Webinars
Maximize Rentals with the Latest PPC Advertising Enhancements Wednesday, September 27 at 2:00 PM EDT This year brought a number of changes to Pay-Per-Click Advertising. Make sure you know the latest enhancements that Google AdWords, Bing, Facebook Ads and YouTube now offer. These strategies can make all the difference when…
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Tips to maximize your marketing spend
Do you think in order to have a successful marketing strategy, you must always have your marketing campaigns turned “on”? An effective way to use your limited marketing dollars is to set thresholds that signal you to initiate a digital advertising campaign. This tactic allows you to scale your digital marketing strategy to…