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HOW DO YOU DECIDE WHAT MARKETING CHANNELS TO INVEST IN?

kromoleonkromoleon NAAutomatit Moderator
(Given unlimited resources, we would take advantage of every opportunity - but that's not realistic. So how do you choose what marketing options are worth your money?)
Kevin Romo-Leon
Marketing Communications Director
"How Storage Customers Think About Things"

Answers

  • ThriftyStorageThriftyStorage NARegistered User ✭✭✭
    I am posted on Google and Bing. These are the two larges search engines. Most people that I know, I am 61, will Google some thing first. We Google hotels, restaurants, and movie theaters. I think that in a certain part of the country there maybe another avenue, but I stick with the two larges. My occupancy rate is 90%.
  • kromoleonkromoleon NAAutomatit Moderator
    @ThriftyStorage, your insight is greatly appreciated, thank you! 

    I'm curious, if say your occupancy rate was at 75% (or even lower), what other marketing media would you consider? 

    I look forward to your response. 


    Best, 

    Kevin
    Kevin Romo-Leon
    Marketing Communications Director
    "How Storage Customers Think About Things"
  • ThriftyStorageThriftyStorage NARegistered User ✭✭✭
    I still feel strongly about the aspects of my first response. There could be other factors that might be hindering your occupancy rate such as website, price, location; how do you speak to a potential tenant on the phone. I could probably go on, but I'll stop there. Just try to perfect what is positive about you and your store. Do you know that I do not do well with shopper calls, but many people tell me that I act and sound professional.....believe in you!!!!!
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