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Marketing for a high competitor area
Hey there, so I work for a family owned company who hasn't even been open for a year yet. And we are smack dab in the middle of other storage competitors. It's seeming so difficult to get any leads and when we do, it always seams they choose a competitor vs. us. Anyone have experience with a similar situation? And helpful…
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Will Insurance claims increase because of damage caused by longer storage durations by corona virus?
Long term warehouse damage.
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WHAT DOES "SEO" MEAN TO YOU?
(...What is your unique interpretation of SEO? Or, what do you expect from 'SEO services'? Don't worry, there is no right answer!)
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How does marketing impact occupancy?
Marketing can help increase your net operating income (NOI) despite what the market is doing by giving your company better leads, increased occupancy, and longer tenancy. If your self storage facilities are missing out on valuable occupancy, consider revamping your marketing strategy with these 5 simple marketing truths.
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HOW DO YOU DECIDE WHAT MARKETING CHANNELS TO INVEST IN?
(Given unlimited resources, we would take advantage of every opportunity - but that's not realistic. So how do you choose what marketing options are worth your money?)
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Marketing Tips
Hi! I'm wondering if I could get some input on marketing tips. We are a locally owned facility, located on a major highway in Powhatan VA. In recent years Powhatan has seen substantial growth and we're no longer strictly an agricultural community. There are a few small storage facilities that are no competition and also…
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TV / Cable Marketing
We recently had a Comcast rep come by and present packages for advertising (TV, streaming, etc.) that while sounding really great, was also very expensive. Anyone have any experience or feedback with the ROI on Cable advertising? I could see the benefits for companies with multiple locations (within a city), but can a…
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MOVING SUCKS
Often times, the customer’s lifestyle has been shaken up. During a frantic state of misfortune or uncertainty, they deserve some compassion. A major life event often triggers a customer’s search for self-storage. For the majority, the need for a storage unit comes during a demanding transition. Sometimes these events are…
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ADVERTISING HELP - What works and what doesn't?
Hello everyone! Here at our facility, we've done very little advertising. Most move ins occur organically from drive-by's, word of mouth, and online searches. Was hoping to get some insight on what others do and what they've found works and doesn't work in their marketing campaigns/strategies. Really trying to amp up…
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Top Ten Self Storage Marketing Strategies?
What are the tops ways to market self storage facilities specifically? The Storage Group's team has put together a white paper providing you the answer! Click here to get your copy!
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WHAT’S SO SPECIAL ABOUT THAT SPECIAL?
Your special should be engineered to win your ideal customer. You are missing out on a huge marketing opportunity if your offer is too similar to the competition. If everybody is offering a similar special, is it really that special? More so than pricing, the opportunity of a special is to stand out from nearby…
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Digital Advertising for Self Storage
What channels have you tried and seen success? Where have you experienced challenges - budget, engagement, leads, ROI?
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WHAT ARE YOUR BIGGEST MARKETING CHALLENGES?
(...What marketing insights do you wish you had?)
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WHAT ARE YOUR BIGGEST MARKETING FRUSTRATIONS?
Don't be shy...marketing (especially internet marketing) is a big, fast, often confusing world...so let's see how much we can gain from a little vulnerability.
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PRICE IS NOT THE MOST IMPORTANT THING. VALUE IS!
Customers will pay a premium for a unit that solves their problem. Being the highest value is far better than being the lowest price. Does price matter to a customer shopping for self-storage? Absolutely! But to win the customer’s business you don’t have to be the absolute lowest price. The key to any pricing strategy is…
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VaultDrop live at Devon Self Storage - Read Case Study
Read our latest Case Study with Devon Self Storage: https://www.vaultdrop.com/case-study-devon-self-storage/ This shows how Devon was able to attract additional customers by offering secure cloud storage as an amenity and become a Total Storage (TM) facility.
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PRICELESS POSSESSIONS
Customers have strong emotional attachments to their belongings. As unsettling as it is, they trust that a storage facility will guard their valuables as their own. The worth that one places on their valuables is often overestimated, so it’s not surprising that customers are extremely possessive of their ‘things.’ We…
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Tips to maximize your marketing spend
Do you think in order to have a successful marketing strategy, you must always have your marketing campaigns turned “on”? An effective way to use your limited marketing dollars is to set thresholds that signal you to initiate a digital advertising campaign. This tactic allows you to scale your digital marketing strategy to…
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WHAT DO YOU VALUE MOST FROM A MARKETING 'EXPERT'?
(Basically, what's worth spending money on?)
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WHO IS YOUR WEBSITE FOR, YOU OR THE CUSTOMER?
A website’s job is to give the customer what they are looking for. When switched to a customer first approach, 2-3 times more leads is a very realistic goal. Your website needs to answer 3 questions: 1. Do You Have a Location Near Me? 2. How Much Does it Cost, or, How Much is it Worth? 3. Why Should I Choose You vs. The…
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POSITIONING: CUSTOMER GROUPS
Be specific about the customer group you’re serving. Understand their individual needs and prove you are their best solution. Customers want storage that fits their specific style and need. Instead of going after the market as a whole, it’s better to focus on the groups that you can serve at a higher level than the…
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ONLINE, THE CUSTOMER HAS THE POWER
Misalignments between the business and the customer are rooted in old marketing practices (established pre-internet). Today’s customer demands a modern approach. The internet is the first media to empower the audience. With customers in control, the business can no longer force them to obey. In web marketing this is called…