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WHAT DOES "SEO" MEAN TO YOU?

kromoleonkromoleon NAAutomatit Moderator
(...What is your unique interpretation of SEO? Or, what do you expect from 'SEO services'? Don't worry, there is no right answer!) 
Kevin Romo-Leon
Marketing Communications Director
"How Storage Customers Think About Things"

Answers

  • AZStorageGuyAZStorageGuy AZRegistered User ✭✭✭
    "No right answer?"  Perfect.

    I would expect an SEO guy to be up on the latest changes in Google's sandbox rules, and I would want to be sure that he isn't trying to "game" the system and goose my rankings with some clever black hat tricks -- which might give me a nice bump in rankings at first but then end up blowing up in MY face because Google caught on and said, "Aha! We know what you're doing and now we're going to punish you!"
  • OutboxCharOutboxChar NCRegistered User, Daily Operations Certified ✭✭
    kromoleon said:
    Or, what do you expect from 'SEO services'? Don't worry, there is no right answer!) 
    I've been doing webhosting and consulting for well over 2 decades.  I have yet to see any 'SEO services' that were legit.  Many 'SEO services' thinking firing off their spam scripts and throwing out links to any website that they can find pointing back to your own website is a good idea.  That just gets you blacklisted.

    Best thing to do is take a few minutes and skim through your own website.  Make sure you're using the key words you want/ need in there.  Make sure any photos that you use have file names related to your company name and include alt tags describing what the photos are about.  Also make sure that there's content on the website related to your business. 

    One company website I looked over contained more about the photographer who set up the site for them than the actual company.  Photos were named after the photographer and there was less than 15 words on each page.  Gave the office manager the same advice as I gave above and a couple of examples and a week later their site listed higher for the in town UHaul locations.  :)
  • OutboxCharOutboxChar NCRegistered User, Daily Operations Certified ✭✭
    kromoleon said:
    Or, what do you expect from 'SEO services'? Don't worry, there is no right answer!) 
    I've been doing webhosting and consulting for well over 2 decades.  I have yet to see any 'SEO services' that were legit.  Many 'SEO services' thinking firing off their spam scripts and throwing out links to any website that they can find pointing back to your own website is a good idea.  That just gets you blacklisted.

    Best thing to do is take a few minutes and skim through your own website.  Make sure you're using the key words you want/ need in there.  Make sure any photos that you use have file names related to your company name and include alt tags describing what the photos are about.  Also make sure that there's content on the website related to your business. 

    One company website I looked over contained more about the photographer who set up the site for them than the actual company.  Photos were named after the photographer and there was less than 15 words on each page.  Gave the office manager the same advice as I gave above and a couple of examples and a week later their site listed higher for the in town UHaul locations.  :)
  • Dallas_DoggerDallas_Dogger AustraliaRegistered Moderator, SiteLink International ✭✭
    There are legit companies out there. But they cost. It's not a 2-bit job and owners and managers should consider getting a pro company to do their digital marketing. competing against well funded big Self Storage players can be a big job, but it can be done. 
    Dallas Dogger
    SiteLink International
    www.sitelinksoftware.com.au
    +61 7 3889 9822
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