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ADVERTISING HELP - What works and what doesn't?

Hello everyone! Here at our facility, we've done very little advertising. Most move ins occur organically from drive-by's, word of mouth, and online searches.

Was hoping to get some insight on what others do and what they've found works and doesn't work in their marketing campaigns/strategies. Really trying to amp up awareness and occupancy in 2019. Thanks for your time, insight, and help!


  • OrkoceanOrkocean CARegistered User, Daily Operations Certified, Advanced Operations Certified, Administrator Certified, myHub Certified ✭✭✭✭✭
    Every area is different so there is no single idea that's perfect. Craigslist ads are something I always push stores to do as it's free and takes very little time once you have generated enough to republish ads. If you're in a more "tech savvy" area it can generally create a solid source of rentals. Had a store in Orlando and with all of our campaigns and tracking numbers in use it was their 2nd highest source of customers generated. If it's a smaller area look for local community geared websites to try the tech front. If you're on a busy street with high visibility and your city allows it make sure you have banners/feather flags up to catch passer by's attention and if you have a reader board don't let it grow stale, change it up bi-weekly at the least, humor goes a long way with those. Make sure your getting positive online reviews, strive to be the store in your area with the most positive reviews to the point of it's a night and day difference between you and competitors. If you google a business and see one with 100 positive reviews versus one with 20, which one are you going to want to look at first?
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