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How does marketing impact occupancy?

Marketing can help increase your net operating income (NOI) despite what the market is doing by giving your company better leads, increased occupancy, and longer tenancy. If your self storage facilities are missing out on valuable occupancy, consider revamping your marketing strategy with these 5 simple marketing truths.

Comments

  • ThriftyStorageThriftyStorage NARegistered User ✭✭✭
     Marketing in the right avenues are very important. We are a lock way from leave a card on a bulletin board. Get on Google!!!!
  • PrimePrime WARegistered User
    Thrifty is right, almost everyone is online. Google is a very large power piece for R.O.I. (its the new phonebook)
  • weedpuller1weedpuller1 GARegistered User
    How do you do google online
  • brownroosterbrownrooster TXRegistered User ✭✭
    Marketing is EVERYTHING!  BUT Marketing is not a synonym for advertising.  Think about it this way, if you were to invite your Pastor, or your boss, boss over for dinner.  What would you do first?  Would you invite them?  Or would you, rather, make sure you had suitable food on hand, had a warm and welcoming environment, had things in order, had space for them, had done a thorough cleaning, etc.  Then and only then would you extend the invitation.  Many people get so hung up on marketing's public face, "advertising" that they forget the other stuff which is where attraction, closing deals, referrals, retention, etc. comes from.  (Those are far less expensive than getting new folks to buy-in).   So, yes, absolutely, advertise...pursue SEO and SEM routes on google (and other sites).  Be an active participant on Social media...not just to advertise.  But do that secondarily once all of your other marketing is done.  Oh, and don't be afraid to put a business card on a bulletin board, especially if that is how your target demo communicates. It's old school, but old school things got to be old school because they worked.
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